Brice Mellen, the Blind Videogamer

View Full Case Study

Objective:
Convince the world that a blind boy from Nebraska plays a mean console.

Results:
A self-liquidating concept that quickly turned into a major media story.

Nickelodeon HOUSE PARTY™, January-February 2005

View Full Case Study

Objective:
Create excitement about a new Nicktoon,“Avatar: The Last Airbender,” by bringing an exclusive experience to a group of influential, creative, viral kids.

Results:
Organized over 1,500 screening around the United States to drive tune-in and create buzz for the show when it premiered on Feb. 21.

iGames Expo 2004, September 9-12, 2004

View Full Case Study

Objective:
Position iGames Expo as New York's Premiere Videogames tradeshow and tournament in the intensely competitive New York market.

Results:
Comprehensive marketing communications program that garnered major media placement, which, in turn, drove consumer attendance.

Other Recent Projects

Game launch events:

• Activision: Call of Duty 2, Call of Duty
• Electronic Arts’ Battlefield 2, Battlefield 2: Special Forces (expansion pack), TimeSplitters: Future Perfect, Lord of the Rings: The Battle for Middle-earth
• Microsoft: Age of Empires III, Dungeon Siege I
• NCsoft: Guild Wars
• NovaLogic: Joint Operations: Combined Forces, Joint Operations: Typhoon Rising
• Vivendi Universal: Empire Earth II
• Vivendi Universal’s Tribes: Vengeance
• Vivendi Universal’s Men of Valor
• Electronic Arts’ Armies of Exigo
• NovaLogic’s Joint Operations: Typhoo Rising

Anime/Games Event PR:

• eNerGy Festival: http://energy.newyork-tokyo.com/
  (Event included the latest, cutting-edge anime straight from Japan , along with a screening of the new Pokemon movie. Official sponsors: Sharp, Japan Airlines and Nippon Express)

Promotional Tours:

• Intel’s Seasons of Extreme: 10-city tour of North America to promote their new dual-core processor

Pro-Social Campaigns:

• Games for Change: 2nd Annual Games for Change Conference (Placements included NPR, The Guardian, 1-Up, GamesDaily, Gamasutra, Crain’s New York Business. Participants included MTV, the UN’s Food Force, the New School, Lifetime TV, the MacArthur Foundation, and Microsoft.)
• Get Well Gamers: Holiday campaign to donate games and games equipment to children’s hospitals around the US. To get involved, visit: www.get-well-gamers.org

Trade launch:

• WWE 24/7 – an SVOD service from WWE
  (Executed in conjunction with Cataldi Public Relations)