Decred Blockchain

About the Project

Undervalued Blockchain startup becomes one of the hottest projects on the market.

Challenge

  • Self-funded project created by early Bitcoin developers needs to cut through the hype of market obsessed with ICOs
  • Campaign combined events, strong events presence and testimonials from value-oriented investors
  • Outreach to trade and general media eager to cover projects with true substance

Results

  • Coverage by MIT Review, Forbes, Business Insider, Chicago Tribune and countless trade outlets
  • CNBC expert, author and leading blockchain VC Chris Burniske co-authors white paper profiling Decred has an excellent, long-term investment
  • Keynote talks at MIT, Blockchain Expo, and, with WSJ, Wall Street and the Internet of Money
  • Price of Decred (DCR) triples in first six months, making it a top 30 currency with $600M market cap

Noteworthy Placements

Next: Economy

About the Project

Next:Economy: What Is the Future of Work?, an O'Reilly Media conference, featuring Microsoft's Satya Nadella, GE's Jeff Immelt and the co-founders of LinkedIn, Kickstarter, Slack, Lyft.

Objectives

  • Pre-event coverage for new conference
  • Meaningful engagement of conference themes
  • Deployment of event spokespeople around relatable items in the news involving automation and workers' rights

Results

  • Coverage by Bloomberg News, Wall Street Journal, Business Insider, Fortune, Inc. Magazine, VentureBeat, KQED, etc.
  • Multiple stories from Fortune, Business Insider, Inc.
  • Bloomberg interview syndicated to NASDAQ and Huffington Post
  • KQED/NPR placement was a ten-minute profile of O'Reilly Media CEO Tim O'Reilly

Noteworthy Placements

Philadelphia Eagles

About the Project

YouGiveGoods Teams with Philadelphia Eagles for Fresh Food Online Food Drive.

Objectives

  • Education of consumers and marketplace on the concept of online food drives
  • Promotion of startup in the middle of Hurricane Sandy recovery in home market
  • Partnership with established brands for mainstream exposure of fresh food drives

Results

  • Thought leadership piece praising our concept by Eagles in Huffington Post
  • Guest spot for YouGiveGoods with Eagles on Huffington Post Live
  • Concept praised in Mashable with accompanying explainer video
  • Real-time coverage in Greater New York media as part of Sandy recovery effort

Noteworthy Placements

Sonny Sharrock

About the Project

Jazz guitar pioneer Sonny Sharrock has street named after him in home town of Ossining, NY.

Objectives

  • Campaign with Sharrock family to educate Ossining local government on importance of Sonny Sharrock as the father of avant-garde jazz guitar
  • Campaign combined testimonials from fellow musicians with coverage in New York Times and other keystone outlets
  • Promotion of naming ceremony in local and international press

Results

  • Coverage by Jazz Times, LoHud (Gannett-owned newspaper in Westchester, NY) and countless music blogs
  • Street naming leads to revival of interest in Jazz legend
  • SPIN names Sharrock one of the "Greatest Guitarists of All Time"
  • 2015 reissue of Ask the Ages, Sharrock's 1991 masterpiece with Pharoah Sanders and Elvin Jones

Noteworthy Placements

You deserve the best.

We're ready to craft a custom campaign that turns media into revenue.