Publicist IQ Test

  1. Which sentence is grammatically incorrect?
    • For over 30 years, Michael Jackson has entertained the world with his colorful blend of pop and panache.
    • Rush Hudson Limbaugh III (born January 12, 1951) is an American conservative radio and television talk show host whose shows are discussions primarily of politics from a conservative point of view.
    • For those determined to live on the fringe of society, there are guides to applying Dungeons and Dragons semantics to your real life: food and sex.
    • For years, schools across the country have deployed breath analyzers at proms, pep rallies and other after-school events to catch students who arrived drunk or smuggled in alcohol.
  2. Which channel is referred to as “The Tiffany Network?”
    • NBC
    • E!
    • CBS
    • Home Shopping Network
  3. What is the standard lead time for a calendar listing in a weekly publication?
    • Five days
    • One week
    • Two weeks
    • Three weeks
  4. Which is the best outlet to break a story about the acquisition of a premium spirits brand by a publicly traded conglomerate?
    • The New York Times
    • The Wall Street Journal
    • USA Today
    • Beverage Industry News
  5. What is the largest independently owned public relations agency?
    • Dan Klores
    • Edelman
    • Rubenstein
    • Weber Shandwick
  6. What is the standard lead time for a monthly magazine?
    • One month
    • Two months
    • Three months
    • Four months
  7. Who is the best person to pitch at a national cable news show?
    • The Senior Producer
    • The Assignment Editor
    • The News Editor
    • The Executive Producer
  8. When is the best time to pitch a morning news show?
    • Early morning, around 7 a.m.
    • Mid-morning, around 10 a.m.
    • Early afternoon, around 1 p.m.
    • Late afternoon, around 4 p.m.
  9. How do you get your client in Page Six?
    • Email Richard Johnson a press release.
    • Tell Richard Johnson you have something Rush & Molloy is considering.
    • Email and fax a release, then follow-up with a phone call.
    • Write a camera-ready item, then fax it and follow-up.
  10. What is a “news peg?”
    • The status of a story in the editorial process
    • The editorial calendar of a particular publication
    • The relevance of what you’re pitching to a current news trend
    • A brief news item, listed in the left column of a news section.

Email your answers to: biz@prwithbrains.com and we’ll get back to you with your score.