What Makes Us Different

You need a superhero narrative that gets everyone’s attention. We are here to craft that narrative and keep refreshing it. It’s the only way you can compete in the current media landscape.

Bill Lessard, President & Creative Director, PRwithBrains

Shout-outs & Influences

Joseph Beuys
Andy Warhol
Cindy Sherman
Wanda Jackson
Hank Williams
Hart Crane
Lucia Berlin
Mojo Nixon

Joey Skaggs

Daniil Kharms

Luc Sante

Serge Gainsbourg

Steve Wozniak

KRS-One

Marion Brown

Albert Ayler

DNA

Bach cello suites

Tweets about Facebook posts

Charlie Brown/Bad Brains mashups

Roland Barthes

Ariana Reines

Phil Collins

Brando

Flarf

Duck Rock

Lizzy Mercier Descloux

Charles Trenet

Baudelaire

Sandy Nelson

Joseph Mitchell

Coltrane (John & Alice)

Who We Like to Work With

It takes two

PRwithBrains does not fake the funk. We choose our clients as much as they choose us. The reason is simple: we cannot work with anyone unless we feel with every fiber of our being that what they are doing is something we can put the full force of our talent behind.

We trust our gut

There is no metric when choosing a client. There is only the feeling of excitement we get when we run across a new technology. It's like falling in love or discovering our new favorite band.

Variety is the spice of life

Since our founding in 2004, we have had the good fortune to work with companies that have pioneered online food drives, companies that have exposed illegal gun sales on Facebook, companies that have created a national network to bring videogames and videogame equipment to children in hospitals and long-term treatment facilities.

Quality over quantity

We're not looking for the coolest kids in the room. All we need is good people with an exciting new model.

If you think you're onto something great or need perspective on a project or event, we would love to hear from you.

CLIENT SHOWCASE:

Next:Economy

About the Project

Next:Economy: What Is the Future of Work?, an O'Reilly Media conference, featuring Microsoft's Satya Nadella, GE's Jeff Immelt and the co-founders of LinkedIn, Kickstarter, Slack, Lyft.

Objectives

  • Pre-event coverage for new conference
  • Meaningful engagement of conference themes
  • Deployment of event spokespeople around relatable items in the news involving automation and workers' rights

Results

  • Coverage by Bloomberg News, Wall Street Journal, Business Insider, Fortune, Inc. Magazine, VentureBeat, KQED, etc.
  • Multiple stories from Fortune, Business Insider, Inc.
  • Bloomberg interview syndicated to NASDAQ and Huffington Post
  • KQED/NPR placement was a ten-minute profile of O'Reilly Media CEO Tim O'Reilly

CLIENT SHOWCASE:

VentureBeat

About the Project

VentureBeat exclusive uncovers illegal guns sales on Facebook and Instagram

Objectives

  • Maximum exposure for socially important story from specialty media organization
  • Protection of story ownership from competing outlet
  • Protection of story authenticity from activists and other vested interests

Results

CLIENT SHOWCASE:

Philadelphia Eagles

About the Project

YouGiveGoods Teams with Philadelphia Eagles for Fresh Food Online Food Drive

Objectives

  • Education of consumers and marketplace on the concept of online food drives
  • Promotion of startup in the middle of Hurricane Sandy recovery in home market
  • Partnership with established brands for mainstream exposure of fresh food drives

Results

  • Thought leadership piece praising our concept by Eagles in Huffington Post
  • Guest spot for YouGiveGoods with Eagles on Huffington Post Live
  • Concept praised in Mashable with accompanying explainer video
  • Real-time coverage in Greater New York media as part of Sandy recovery effort

CLIENT SHOWCASE:

Sonny Sharrock

About the Project

Jazz guitar pioneer Sonny Sharrock has street named after him in home town of Ossining, NY

Objectives

  • Campaign with Sharrock family to educate Ossining local government on importance of Sonny Sharrock as the father of avant-garde jazz guitar
  • Campaign combined testimonials from fellow musicians with coverage in New York Times and other keystone outlets
  • Promotion of naming ceremony in local and international press

Results

  • Coverage by Jazz Times, LoHud (Gannett-owned newspaper in Westchester, NY) and countless music blogs
  • Street naming leads to revival of interest in Jazz legend
  • SPIN names Sharrock one of the "Greatest Guitarists of All Time"
  • 2015 reissue of Ask the Ages, Sharrock's 1991 masterpiece with Pharoah Sanders and Elvin Jones

Who We Are

Without a doubt, I would not have had the success that I've had in my career if it weren't for Bill Lessard.

I've had very high-ranking and visible positions in gaming media for over 18 years now, and I credit much of that success to Bill's public-relations efforts. He's gotten me in front of the cameras or behind the microphones for CNN, CNBC, NPR, ABC Radio, USA Today, New York Times, and so many more. He's raised my profile in my industry in ways I could never have accomplished on my own.

Because of Bill, I am able to leverage my reputation not only for my own career goals but also help my companies secure exclusives, make deals, etc.

Wherever I have worked, I have tried to bring Bill along because I know just how valuable he can be — not just for me personally but for whatever brand I'm associated with. He is an excellent and invaluable asset for any company, and I can't recommend him enough.

Dan “Shoe” Hsu, Senior Partner Alliance Manager at PlayStation, Sony Corporation

Events

Select upcoming and previous events we have curated or supported.

Upcoming Events

Event Name Dates Location Client
CES Jan. 6-9, 2016 Las Vegas, NV Dysonics technology booth at CES
Tech Tour TBD (Spring) New York, NY A four-day media tour introducing West Coast startups to key New York investors and media
Tech Tour Summer 2016 (TBD) New York, NY A four-day media tour introducing East Coast startups to key San Francisco investors and media

Past Events

Event Name Dates Location Client
Next: Economy: What Is the Future of Work? Nov. 12-13, 2015 San Fran­cisco, CA O'Reilly Media
Games­Beat Oct. 12-13, 2015 San Fran­cisco, CA Venture­Beat
SIGGRAPH 2015 Aug. 11-13, 2015 Los Angeles, CA Reallusion
Growth­Beat Summit Jun. 1-2, 2015 Boston, MA VentureBeat
Mobile Summit Feb. 23-24, 2015 Sausalito, CA Venture­Beat

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